October 2018

  Bounce rate has historically been considered a black eye in Google Analytics but only if it's viewed from the context of homepage traffic.  For example, if you have a blog and someone finds it in all likelihood the person will read the blog then leave the website even if they spent 10 minutes reading that blog post.  In this scenario, Google Analytics would say it's a...

  Why is session time a bad way to measure results for VDP ad traffic? Google considers session time only when a user goes to a second page. This is because the Google Analytics pixel only receives data during a page load. If you are creating an ad that drives a user to a specific page like a vehicle detail page (VDP) of a specific car of interest,...