Best Practices

We put together a little infographic to help through the days of May 2020. As we prepare for the demand to return after COVID, we welcome your comments! Here is the link to the full-resolution version.   [caption id="attachment_5893" align="aligncenter" width="1200"] An Infographic for how to focus ad spend and resources for life after COVID[/caption]...

Read More
budget-changes-coming

  Many auto dealers are reporting a drop in showroom ups. As a result, they feel a need to cut advertising spend, but they aren't sure what to cut. Website traffic is actually up for most but lead volume is down -- a classic representation of a consumer whose free time is plentiful but whose major purchase confidence is low. When speaking with a dealership client, this...

Read More