Digital Marketing

We put together a little infographic to help through the days of May 2020. As we prepare for the demand to return after COVID, we welcome your comments! Here is the link to the full-resolution version.   [caption id="attachment_5893" align="aligncenter" width="1200"] An Infographic for how to focus ad spend and resources for life after COVID[/caption]...

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budget-changes-coming

  Many auto dealers are reporting a drop in showroom ups. As a result, they feel a need to cut advertising spend, but they aren't sure what to cut. Website traffic is actually up for most but lead volume is down -- a classic representation of a consumer whose free time is plentiful but whose major purchase confidence is low. When speaking with a dealership client, this...

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  Bounce rate has historically been considered a black eye in Google Analytics but only if it's viewed from the context of homepage traffic.  For example, if you have a blog and someone finds it in all likelihood the person will read the blog then leave the website even if they spent 10 minutes reading that blog post.  In this scenario, Google Analytics would say it's a...

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  Why is session time a bad way to measure results for VDP ad traffic? Google considers session time only when a user goes to a second page. This is because the Google Analytics pixel only receives data during a page load. If you are creating an ad that drives a user to a specific page like a vehicle detail page (VDP) of a specific car of interest,...

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