Southern Honda Powersports Case Study

In the last 30 days, SocialBot contributed to 189 conversions for SHPS, at a cost of $3.75/conversion.

For comparison, the company previously used a VIN-based retargeting service, which yielded less than 5 conversions on average per month, and often went many months without any conversions. During the best of times, the cost was $200/conversion with the other service. SHPS also tested search ads for pre-owned inventory, which resulted in $20-$30/conversion.