Preowned Ad Features

Aged Inventory Campaigns

You can set up a number of days old a piece of inventory needs to be in order to qualify for the campaign. We are already tracking the number of days for each VIN so it can pick up inventory based on this criteria.

Dynamic and Custom Copy

SocialBot has a rotation of call to action text that dynamically changes for each ad and bodystyle, by default. This way your copy stays fresh even if the same eyes see an ad more than once. Between dynamic images and copy you're assured to give customers a unique experience each time an ad is displayed. In addition, we can prepend or append our dynamic copy with your own custom copy which changes over time and injects our copy as well. This feature allows you to add your own text while still having our dynamic copy available in all ads. Of course, you can also just use your own copy either for each bodystyle ad or you can update all ads at once.

Mirroring/Blur Photos (top/bottom)

So we can get a 1:1 aspect ratio that is recommended for Facebook/Instagram. On all dealer sites the images are landscape format or aren’t in the correct dimensions for the Facebook catalog. Our system can inject a blur/mirror effect top and bottom so it fills the full space/

  • The core of our system optimizes performance based on how each body style or category is performing and shifts spends and turns ad sets on/off based on how they perform. This system also has built-in safeguards to protect against overspends.

  • Our system has over 50 templates for various CMS systems in Automotive. SocialBot has continued to add additional templates as new dealers are onboarded (as standard). Our system goes out to the dealer website (daily) and pulls all inventory as well as compares it with the existing data to see if there are issues with price, images, or availability on the website.

  • If an agency has a standard requirement for UTMs we can set up a default profile for future campaigns. In addition, our system will inject dynamic elements such as body style, campaign type, or VIN so it can be reported in Google Analytics.

  • We can index multiple images of the inventory in order to support Facebook OFD (On-Facebook Destination) campaigns. This type of campaign essentially displays a simplified VDP page within Facebook.